Identify what branding/promotional material I will apply to my specific chosen brand.

I have been looking on various packaging websites (such as the Tiny Box Company and Progress Packaging) to help inspire me with different ways of packaging I can use in my press pack. I aim to create a box that will reflect the style of my collection which will be used to package my items. I want my packaging to look luxurious and be of high quality, therefore I want them to be professionally made. I need to create a standout logo that will be placed onto all my packaging. Below are press packs that I have found and what I would like to use as inspiration;

I really like this box as a way to package my products as it looks high quality and sturdy which is what I am aiming for. I would use this box to present my press pack as well as to present my products. I would probably add tissue paper on the inside to make what's inside appear more luxurious but with a personal touch. I would have the box fully white with my logo in the middle so it stands out more. I also like the ribbon as a fastening, I think this looks more effective than using a metal lid fastening. Therefore I will create my own ribbon, which will feature my print on.



Above is an example of how high end brand Chloe present their invitations for guests to attend their events and fashion shows. This is a really unique, yet simple design idea for an invitation. The fastening on the envelope is not only practical but also looks pretty, and Chloe as a brand is know for it's feminine and pretty style. 



Above is anther really innovative and creative technique of marketing your brand. Designers such as Kenzo, Louis Vuitton, Alexander McQueen and Burberry are all brands who have created their own lolly ices with the packaging to match, for their events, possibly for fashion week. Each packaging compliments the style of the brands, further advertising their brand. This would be a good idea to develop maybe into sweets or lollipops complete with my logo on the packaging, I think this would be more viable for my project.  

Another option I am considering is buying a white fold over luxury box with a ribbon fastening, and get my logo printed on large stickers and then stick it on the front of the box. This option may not look as professional but may be easier to do in the time I have to make it.

This is the box I went for, I wanted a luxurious but minimalist feel and I felt that this was the best option. I decided to buy it in rather than make it myself, as I think that this looks a bit more professional. The box comes with a plain white ribbon, however I have made my own ribbon with a print I created, and I will use this as a replacement. In addition, I started making prototypes for the type of logo I wanted on the front of the packaging. I decided to get a piece of card engraved with my brand name 'Elemental' on it, along with 'By Georgia M'. I think that this would look really professional if I got it made out of something that relates more to my theme and looks neater. However, I am happy with the outcome of this experiment.

This is the same box as above, along with the same branding plaque. However, I wanted to see what it would look like with my logo on the front too. I think that this looks good, however I think it may look too busy, and was maybe more professional looking without the logo. I want to have my logo on the packaging somewhere, but maybe I should think of somewhere else without it looking too over crowded.

As mentioned above, I was thinking of getting my logo printed onto a large sticker and using this to place on top of the lid of my box. This is the printed sticker, I think that this has turned out well, in terms of the quality of the image and also the size that I wanted. I also think that this would be a more effective option for the logo on the box as it shows off my skills more; I created the print and the logo is clear. Therefore I will be using this on the top of my packaging box instead of the experiments above.