Communicating through Photography

This photography is an effective way of communicating the message to the customer. It automatically gives feelings of minimalism with a twist, as the top image is quite abstract with the blank white background and the model in the centre of the image, it looks quite simple at first, however you then notice the model is wearing a platform boot on one foot, and a ballerina shoe on the other foot. Her hair has also been digitally edited to make it look like it is liquid pooling around her head, giving it quite a disturbing twist. The logo appears at the top of the image directly above the model, as if she's looking up at it, and the brand name is directly below her. The other images below are quite natural and organic looking, most of the images don't look posed, however the top left image does. I also like the colour scheme, it is very neutral and monochrome, obviously their brand is quite androgynous, yet feminine and soft with the organic poses. I think this is an appealing advertisement however it is quite unclear what the brand is promoting, I think that this could've been done in a more obvious way so that it is clearer what they are selling, maybe feature the clothes more prominently. 

I think that this illustration is really effective, as it shows the layers of the images giving the effect of texture. The outer layer of the model is quite strong and bold, however the underneath layer makes the image looks more soft with the chiffon fabric, giving the image a more natural and feminine feel. I think this image would communicate the message as it conveys the vibe of the brand well. This is an illustration I would be very interested in creating, I would take an image of a model, either primary or secondary, and I will do a similar technique as this such as ripping a section out to reveal the layer underneath. The underneath layer I would use would be a primary image of the photographs of the beaches I took when I was away in Mexico and Portugal. I would maybe even try to do something similar such as lowering the opacity of the models face, and have the primary image of the beach coming through slightly. I would also add some colour to my image, such as soft blues and neutral tones, the colour palette of my collection. 

This advert is more digital than the above two, with the different sections in honeycomb shapes, separating the image of the model. The colours are monochrome with the shoes being the prominent image of the advert. I think that this advert may be promoting the shoes, as they are the clearer image, the clothing that the model is wearing is quite obscure and unclear to see exactly what it is, this is why I believe that the shoes are the product that are being advertised. I think that this is an effective advert as I have never seen this technique used before, but it is different and catches the eye. I may do something like this during experimentation, instead of using honeycomb shapes I would use something that relates more to my theme such as the outlines of sea shells or the waves from the sea.

I have found these examples useful as inspiration for the illustration I will be making for the promotion and marketing of my collection. I will take elements of each of these examples and develop and edit them so that they reflect my theme more; maybe using the colours I will be using for my collection, different textures, more organic shapes or even scan in fabrics I will be using and edit them to feature in my illustrations.