Controversial Fashion Campaigns

This Sisley advert, named Fashion Junkie, from 2007 was banned for 'glamourizing drugs'. Here are two women, possibly models, are seen using drugs, dressed up in glamorous dresses and in heavy makeup. The model on the left looks dishevelled and worn down, with heavy eyes. This advert is misleading as it is promoting drug abuse and trying to make it look 'cool', giving out the message that if these girls are doing this then it must be ok to do it. It is clear to see why this highly inappropriate brand was banned, and I can't see how this is promoting the business or there garments. It is unclear what this advert is trying to promote as the dresses the models are wearing are hardly seen, therefore I don't see how this advert can be successful.

This Gucci advert shows a woman lying over the man in a submissive pose, suggesting the man is more powerful. This is a controversial ad as it can look as if it's promoting the idea of women being subservient and submissive in society, whilst men are the more powerful and respected sex. People might find this offensive as it looks like the woman is being disrespected, and therefore would more than likely push customers away rather than persuade them to buy their goods. This advert may possibly promoting the clothes that the models are wearing, however it isn't the best way to promote them as the dress is hardly seen, therefore I can't see how the is a successful advert.

This is one of United Colours of Benetton's most controversial adverts, made in 1991 this was the ultimate display of uniting cultures. It shows a white woman on the left hand side, a black woman on the right and an Asian baby in the middle, all wrapped in a blanket. However, there is more to this image than just uniting cultures. It is clear to see that the hand of each woman is placed on the child, suggesting that this is a family, and the brand is also supporting homosexual couples. Many controversial issues are being placed in one image and I think that it is getting the message across brilliantly. However, despite their message getting through, there is no sign of clothing or accessories from the brand being promoted, this may be because United Colours of Benetton feel confident enough to know that they don't need to feature their products in their adverts, and would rather use their platform to get their messages across to a wider audience.