Controversial Advertisements

This 'Running Free' advert at first is quite shocking and makes you wonder what it must be about. When I first saw this advert I thought it was helping spread awareness of abuse, and help it stop. However, when you see the slogan at the top of he page; 'Support bras, now available', it is clear that this is advertising support bras, for women who have larger busts and need more support. Once you know this information, the advert becomes quite comical, despite the initial shock of seeing this image of a woman with a bloody nose. As she looks quite sweaty, the story behind this image makes us realise that she has been working out (possibly running) and as she has been exercising, her bust has been knocking into her face which has caused the bloody nose, showing that the bra she was wearing at the time wasn't supportive enough and this was the result of that. I think that this is quite an effective way of advertising the new support bra, as it draws people in and makes you want to find out more, and doing this is promoting the brand in an unusual way.

This new Tom Ford advert is promoting the new men's aftershave. It is a strange way to promote a men's aftershave as most brands would usually promote an aftershave which features another man, and this is why this advert is so controversial. However, there is a sexual connotation to this advert, and it is unusual as it uses a woman's body to give a message of what this aftershave can achieve if it is bought. This advert may be seen as successful by some, as most men would probably automatically look at this image and will then read the bottom of the advert and see that it is actually a new fragrance for men. However, despite this, most men don't tend to buy themselves aftershave, it is usually women, e.g. a girlfriend, wife, mother,who would buy aftershave as a gift for someone, therefore I don't know how successful this would be because I don't think they have considered who will actually be buying the product.

This PETA advert is really quite disturbing, it shows a male human lying in a large polystyrene container, his body mangled and distorted, with blood surrounding the body. This advert is showing the shocking truth of how meat is butchered and sold to customers, they are trying to convey a horrific message, of how we treat animals. I think that this advert is successful as it is clearly very disturbing and makes you rethink buying meat from the supermarket. PETA always has controversial advertisements however this is one of the most shocking there is.