Pen Portrait

My customer will be a woman between the ages 20 and 30. She will be a free spirit who loves nothing more than to travel and relax. She travels to destinations such as Mykonos, Santorini, Seychelles, St Tropez and Nice. She is carefree and loves to chill with good friends and even better food and wine in small classy but rustic and organic cafes, indulging in a chocolate topped cappuccino in the day, and sipping on a martini come the evening. Not only does she enjoy to relax on the beach, she also has a sense of adventure and enjoys exploring when she's travelling. She has a job in the creative industry and this job allows her to travel the world, making her money and documenting her travels on her blog as she goes (commenting on the best places to eat, drink and the best beaches offering the clearest of waters with the whitest of sands). She isn't attached to anyone romantically but she has many male and female friends surrounding her, she's one of those people who knows people wherever she goes. As she's travelling around a lot and especially going to hot places, she wants to stay and look cool as possible. This means she must wear cool, light and loose fitting clothes as much as she can. Although she will spend a lot of her day in a bikini, when she is working she wants to stay comfortable and cool in loose fitting clothing. She tries to eat as healthily and organic as she can, eating fresh green salads on a daily basis, complimented by an energy boosting smoothie. However, when she's at a fancy restaurant she wants nothing more than to slightly indulge, consuming the best of the local produce that's on offer. She is very cultured and open minded, she does not judge quickly, nor is impulsive or hot headed. She takes life as it comes and naturally goes with the flow, despite her job being demanding she keeps her cool in all situations, being a great quality of hers. She knows she wants to find her perfect man and settle down and have a family of her own one day, but for now she is easily fulfilled by her job and the new people she meets day to day on her travels. She doesn't really have a place to call home as she's constantly travelling, so she buys light, easy to pack clothes that still look great and give a hint to the type of industry she works in. She's not bothered by not having a place to call home as she is happy enough travelling around, discovering new places and meeting new faces.