Customer Profile and Context Board

This is the context board which features on the first page of my sketchbook. I have included images that reflect my theme; elemental, and have used both primary and secondary images. I believe that this context page sums up my colour palette clearly and gives a clear image of the look I am going for. I have also included key words which I think compliment my theme well. I have used words such as; relaxed, natural, calm, pure and sand; to name a few. To add the feeling of different textures, I have printed some of the images on normal paper, and some on acetate. I think that this also gives a more creative look to the images and sketchbook, so I have carried on doing this throughout my sketchbook.

This is my Elemental customer profile board, and I decided to spread it across two pages as I felt there was a lot of different elements to my customer and I wanted to feature them all. Once again, I have printed half the images on normal paper, and some on acetate to give different textures. It is similar to the context board, however this features more images that reflect my customer, such as images of places, restaurants/bars/cafes, shops, jewellery/clothing and other images I feel would relate to my customer, such as the decor in their house. Doing this has helped me get a clear image of who I would be targeting my collection at, and further help me with the promotional packaging. My customer is simple and minimal, yet has a chic and glamorous side to her. Therefore I have considered these elements when designing the packaging for my collection.