Marketing Strategies

This is one of the competitions created by the Versace for H&M collection. This is the poster that has been used to advertise the competition. I don't think that this is the most effective marketing strategy advertising the competition, as it is very busy and unclear as what it is that needs to be completed  in order to enter the competition. There are too many patterns, images and words, there needs to be more space to see what they are asking for. In addition to this, the images of the garments look very out of place  and don't compliment the rest of the poster and they clash with the leopard print background too. Not only this, the text at the bottom of the poster looks misplaced and as if it shouldn't belong here. It is telling us what to do for the chance to win the competition, however the font of the text doesn't match the gold text used for the top of the poster. It would look better if the text was gold, and looked as though it was a part of the poster, rather than it looking completely separate. Overall, this is a really amateur looking competition poster, if I were to create a poster for this competition, i'd at least have all the text the same font, size and colour. And I wouldn't have the images of the garments on the poster as they look as if they don't belong there.

This is the competition poster used for the River Island/ Rihanna collaboration. The colour scheme is really effective, as it allows the important information to be seen clearly. Every image and block of text are clear and placed in neat and sleek boxes. making it obvious what the poster is talking about. The first thing people may see is the word 'WIN' which people automatically link to the word 'free'. This is the key word to this competition poster as it will draw people in and want to enter the competition, this is a great marketing strategy. The information is clear as it says what will happen to the winner, and where this will take place. They have also cleverly used Rihanna's logo (the 'R') that she uses on her merchandise which sells at her concerts etc, and have used it too look similar to the River Island logo, meaning that when people see this poster, they will more than likely thing it is advertising River Island, however they will then automatically see the image of Rihanna next to it, assuming that it is a poster for the Rihanna x River Island collaboration. Overall, I think that this is an effective poster as it is sleek and clear to see what is being advertised. The use of black and white colours, and the text placed in blocks makes it easy on the eye and see what the poster is advertising. I will take this as inspiration for my work, as I think it is a really professional looking piece and will easily attract customers. 

This is the re-opening of the River Island Church Street store in Liverpool. It is quite clear to read as the background is a catchy but subtle colour, and the text is bold but simple using the colours black and white, making the text stand out. At first glance however, some may think that this is a poster for  a club event, as it is very much set out like this is the case. With the name of the venue (River Island), the date and time (Saturday 15th June 9am) and the list of attractions, including DJ's this looks like it could be advertising a club event rather than the re-opening of a shop.  In addition, River Island's logo hasn't been used on the poster which can maybe lead people to think that it is advertising something other than River Island, I think that using the logo on all promotional material is key. Some may argue that there is too much text, and images would attract more people, then again it may be clearer to read without images. I think that this method is the most effective, using no images as it is clearer to read.