Styling and Image analysis

The images used for this look book are about the styling of the models, and less about the garments. The bottom image is the most effective, with the models face being painted white, even the hair is white. The model also blends in with the white background, making it subtle yet effective. Also, the garments aren't the centre of attention, it even looks as though fabric has been used in place of garments, giving the images more movement. These images are very minimal, yet still surprising and bold, they draw people in despite them only being black and white. This is the impact styling has on images, and can be the difference between a boring image and a striking one. The way the images have been placed on the pages are interesting and will draw people in, they look more creative than if they were all placed in the same way. I will take inspiration from this when creating my look book, by placing my images in creatively, rather than all the same. 

This is another styling and marketing image. There are many creative elements to this image, including the large, bold numbers across the centre of the page, then the mixture of text and colours going down the centre of the page, adding layers to the image. I also think that the image of the person is really effective, as it is blurred it allows people to make up their own minds of what the image is about. Contrasting to this however, some may say that the blurred image of the model makes it unclear as to what the image is advertising, and would prefer it if the image was clear. The colours  of this image are subtle and compliment each other well, they also fit in with the aesthetic of the blurred image. giving it a hazy and relaxed feel. I will take inspiration from this image from looking more into using text in my look book, however using bold text may not work with my theme, as my theme is more natural and calm. 

These images have been styled a bit more differently than the previous two. It looks as though the images of the models have been scanned into the computer and worked into digitally, using paint and other mixed media to layer the image and add more depth. The original images of the models look monochrome, so adding the paint and other materials adds some colour to the images. This is an effective way of styling images if the brand is quite fun and quirky, however mine is more subtle and relaxed, so I probably wouldn't go for this look. However, I think that I should add some texture to my promotional pack in some way, as it is based on a very textured theme such as the rough beads of sand and the salty sea waters, so I would like to incorporate texture in somewhere. Perhaps I could do this but add in digitally scanned in images of the sea and the sand, so it look textured but to give it a more professional look, it'll be flat.