Defining a Brand

Today, we had to brainstorm ideas about what it takes to create and maintain a brand identity. As a group, we came up with factors such as; logo, slogan, swing tags, labels, retail atmosphere, how they promote/advertise their products and how they package their products. A picture of the mind map is below:

As part of this module, I have to start creating my own brand identity and I will be doing this through creating a promotional pack which will include items such as business cards, swing tags, packaging, a canvas tote bag and a look book. In order to create a look book, I must carry out a photo shoot. I have decided to not include any models and would rather focus on colour, setting and texture. I have gathered a few ideas including taking pictures of zoomed in fabrics and garments that relate to my theme. In addition, I would also like to have a few garments hanging on a rail with a clean white background so that the garments stand out and are focus of attention. Also I want to be able to add texture to either my business cards or swing tags as I think that this fits better with my theme rather than having everything flat and digital. However, despite this, I still want to add a modern twist into some of my promotional pieces as this will appeal to the younger audiences more. I think that some of the illustrations I created using mixed media, I want to use these as features on my business cards and swing tags as I think that this will look more organic. 

In terms of retail environment, I would envision my shop to be very minimal with bare white walls complete with a few simple pieces of artwork hanging on the walls. The garments would be hanging on railings with only a few in each size out. The staff will be friendly and helpful, helping with any request. The packaging would be chic yet high end, with simple white fold over boxes and printed tissue paper.